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merchandising Or marketing to A female vs Selling To A Male June 20 , 2012 | Author: micheeljohannnsen | Posted in Marketing
Different approaches should be adopted when selling products or services to a male when compared to a female. As they say that males are from mars and women from Venus the two of them believe very dissimilarly and therefore, their thinking should be changed by different methods.

For instance, when a male decides to buy a car he looks out for the latest model , speed, mileage, etc. But when a female goes out to buy a car she will select a car depending on the color. She would like it match it either with her work dress or accessories like watch or will be concerned whether there is enough space to store her necessities. Because their psychologies differ so much , they should be convinced to acquire a product using dissimilar methods.

Presentation is additionally very crucial. The salesperson talking to a male client doesn’t have to concentrate much on looks and cleanliness. It is acceptable if he doesn’t have the required documents on hand or his sleeves are folded up. But when the same salesmanwoman is referring to a woman client, he should be spotless from head to toe. He should comb his hair accurately, have manicured nails and even his shoes should be well-polished. The salesperson should be prepared with all the necessary documents before hand and shouldn’t go rushing in front of the customer. Women seek perfectionism.

Opposing views should be communicated with extra care in front of a female customer. Females are better listeners and they will analyze each spoken word. A lot of emotion should be involved in the talking because women are drawn to emotions immediately. Like when the act of selling clothes to a lady , tell her how you will feel bad for her if she has to sweat badly in the summer due to her nature of job. Pick a nice cotton dress for her and ask her to try it. The customer will be highly touched and will take less time to purchase the product. Seventy five percent of the assignment is done if she is won impartially.

Next important point is to never stop talking in front of the female customer. The moment the salesperson stops talking, she will start thinking deeply about the product and will start analysing every detail of the product and will give a second thought to the product. Females have the capability of multi-tasking. They will be able to listen as well as read the maleual at the same time. So keep her involved into many things at a time. A male lacks the talent of multi-tasking. If a man client gets involved with something else, stop speaking immediately because he will be unable to concentrate on both the things and it will lead him into a confusion state.

Another point to be preferred care of is , it’s not a good idea to have a woman salesperson when a male client is to be handled. Women talk a lot and men are bad listeners. The woman salesperson will go on and on about the product and the man will just nod his head without getting any meaning out of it. They will not able to express correctly whether they are getting the point or not. But on the other hand, a woman client can easily express how much she has followed. Even if they don’t speak it out, her facial expressions will tell it all. So when a salesperson is dealing with a woman customer , he or she should watch out for the client’s expressions. If she shows any state of confusion or dislike, try taking a dissimilar approach.

Men clients can be made to understand about the product by simply drawing the outlook of the product using a simple pen and paper. Men have a good capability of visualizing the three dimensional images of the product which is being referred to. But women are not so good that. To present a clear picture, the sample or the actual product should be shown to her.

Complimenting a male client is a very good idea. He will be over whelmed and will take it in a good sense. But a female is a careful listener , so any compliment should be given with extra care. Any fake praise will be at once detected.

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